Manager - Brand

Gurugram, Haryana, India | Marketing | Full-time


About Grofers: 

Having launched in December 2013, Grofers is now the 5th largest organized grocery retailer in India with operations in 16 cities. Grofers became the largest e-grocer in the country with an annualized GMV run-rate of $700mn on the back of its flagship event Grand Orange Bag Days in August 2019. The online grocer also runs the largest grocery membership program in the country called Smart Bachat Club and has over 1.2 million transacting users a month. Grofers is now foraying into the offline retail space through a partnership with neighbourhood Kirana stores which would allow the e-grocer to further disrupt the category and open a new source of growth with an omni-channel strategy.

Marquee investors in the organization are SoftBank Vision Fund, Tiger Global and Sequoia Capital.

Objective of the Role: 

We are looking for a driven and self-starter marketing professional, to look at business and brand together, drive linkages and be responsible for conceptualization, implementation & tracking of marketing campaigns for Grofers – India’s Largest Online Grocery Retailer.

Roles & Responsibilities:

  • Planning marketing calendar, media plans, campaigns for the brand
  • Briefing the agencies for campaigns, managing the integrated created process and delivering the campaigns across Radio, OOH, Print, Cinema & BTL
  • Lead the initiatives to improve lagging city/geography performance through analysis of consumer needs and gaps and making specific plans to achieve the same
  • Analysis of marketing budgets to reconcile versus available funding
  • Liaise with Operations and Sales team to align them for the brand objectives for the month / quarter

Desired Skills & abilities:

  • Post Graduate in Marketing/Advertising
  • Minimum 2 years of experience across FMCG or telecom or retail or e-commerce industries/clients
  • Working closely with/for advertising agencies is a big plus
  • Should be hands-on, operationally very strong & accountable for their work 
  • Understands the basics of project management (e.g. creating a plan, choosing the project team, budget, schedule and flowcharting, etc.) 
  • A high degree of articulation would be preferred