Director - Design (User Experience)

Gurugram | Technology - Engineering, Product and Design | Full-time


About Grofers

Having launched in December 2013, Grofers is now the 5th largest organized grocery retailer in India with operations in 16 cities. Grofers became the largest e-grocer in the country with an annualized GMV run-rate of $700mn on the back of its flagship event Grand Orange Bag Days in August 2019. The online grocer also runs the largest grocery membership program in the country called Smart Bachat Club and has over 1.2 million transacting users a month. Grofers is now foraying into the offline retail space through a partnership with neighborhood Kirana stores which would allow the e-grocer to further disrupt the category and open a new source of growth with an omnichannel strategy.
Marquee investors in the organization are SoftBank Vision Fund, Tiger Global and Sequoia Capital.

Objective of the Role 

We want the person in this role to drive user-centric design practices across the org and enable us to use great design as a big lever to solve problems. This would likely require you to be a relentless evangelist of divergent thinking to the most rational thinkers, coach your team to think of innovative ways to quickly validate how their design brings value to consumers as well as business, and establish practices to enable our teams to discover valuable solutions consistently and rapidly.

 Roles and Responsibilities

  • Lead a team of UX and UI designers and researchers
  • Own the definition of personas and user journeys
  • Drive design practices to marry out-of-the-box thinking with rapid experiments and data-driven validation
  • Design and run user research and UX testing programs
  • Influence the organization to adopt a design-thinking and customer-first orientation by coaching teams to utilize design sprints, personas, journey maps, etc.

Desired skills & abilities



  • 8+ Yrs design experience.
  • Design leadership is a multi-team environment
  • Previous hands-on experience in user interface design for digital products
  • Well versed with design thinking methodologies and techniques
  • Working knowledge of modern wireframing and UI tools
  • Experience running user research interviews, contextual studies and focus groups 


  • Experience in a B2C environment, specifical e-commerce
  • Understanding of agile product management and design theory and practices